CREATE.
MEASURE.
REFINE. start again.
Helping you to create user- and business centric products/services to achieve a lasting impact.
From (innovation/business) strategy to hands-on design implementation - you found your support.
Hi ;-)!
You want to start a new business, need help with creating a new product or service? Let's look at it from several viewpoints (e.g. customer, user, shareholder) and make sure it can be well-integrated into the market. I thereby can help you from establishing the right (innovation) team, building a rigid process and creating powerful results. With "Strategy & Design" I offer the perfect combination: not only a strategy on paper, but also a transfer of the vision into a living result by including e.g. a Corporate Identity, Website and/or Social Media Set-Up.
What do you need?
I want to CREATE a new product/service offering.
Strategy & Innovation
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Market/User Research
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Business/Innovation Process Set-Up
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Strategic (Project/Product) Portfolio
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Business Planning
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Training: Innovation Methods, Creativity Tools, Team Performance
Branding & Corporate Identity
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Identity Design (Logo, Colors, Pictures, Font)
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Strategic Branding (Voice-to-the-customer, Look & Feel, Channels)
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Company Materials (Website, Social Media, Business Cards, Presentations)
I want to MEASURE success of projects, products or services.
Strategic Analysis
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IST Analysis of current methods/process
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Research implementation (qualitative/quantitative - e.g. satisfaction surveys, focus groups)
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Strategic Roadmap with hands-on business advice
Every company and project has it's own needs and characteristics, feel free to contact me for an initial chat and we design your approach together.
About me
WHO I AM
I am a creative rationalist. I love analyzing topics and digging deep into potential challenges. Never losing sight of the overall aim. My structuredness and organizational skills help me to set priorities and to tackle the most important things first. My theoretical background has been build up during my studies (MSc, Strategic Marketing) in the Netherlands. As I began with my work I quickly discovered that I can bring my passion for creativity and graphic design into my daily work. Using visuals to communicate more effectively to clients and their customers helped me to achieve great results.
WHAT I'VE DONE
In the past years I consulted several companies - from multinationals to SMEs - on their marketing and innovation strategies. Thereby I focused on combining strategic frameworks with creative tools and customer insights. This, for me, is the most powerful approach to ensure the creation of an encompassing and original solution. It works twofold: customer needs are met and thus their willingness to engage with the company is fostered, ultimately leading to repeat customers and higher spenditure, resulting in a constant cash flow for the company. At the same time the company's resourcesare taken into account and it is ensured that the strategy is viable and unique to substantiate a leading market position.
WHAT I DO
Understanding customers and translating their needs into viable business strategies is my main passion. With the help of market research and Innovation tools, as well as mindset, I provide insightful and impactful strategic management advice to help organizations achieve further growth. Next to my consulting work, I hold presentations about Innovation & Design Thinking and teach my passion in form of workshops or University courses to a broad audience.
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