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CREATE.
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MEASURE.
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REFINE. start again.

I help companies turn ideas into services, products, and strategies that customers want — and teams can support. Clear, grounded, and always focused on real outcomes.
Image by Austin Chan

Hi ;-)!

Whether you need sharper innovation strategy, a validated concept, or a well-designed workshop that gets teams unstuck — I guide you from insight to implementation with a constructive, curious and hands-on approach.

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Let's talk about your challenge! 

about us

What do you need?

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1. Innovation Strategy & Product Development

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Straightforward guidance from problem to validated concept.

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What I do:

  • Identify real customer needs and translate them into opportunities

  • Develop new product & service concepts (from early sketches to concrete roadmaps)

  • Evaluate business potential and strategic fit

  • Support teams in implementing solutions that deliver measurable value

 

How it helps you:

  • Reduce risk and cut through assumptions

  • Gain clarity on what to build — and what to skip

  • Accelerate decision-making and increase team alignment

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2. Innovation Training & Capability Building

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High-energy, high-focus sessions that get teams thinking differently — and acting smarter.

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What I do:

  • Facilitate tailor-made innovation workshops for executives and teams

  • Run ideation sprints, problem-framing sessions, and rapid prototyping

  • Practical tool trainings (e.g. Design Thinking, Future Forward)

  • Strengthen team confidence and creativity

 

How it helps you:

  • Shift from “we should innovate” to “we know how to do it”

  • Make complex problems visible and actionable

  • Spark motivation and ownership

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3. Startup & Ecosystem Integration

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Connect corporate structures with the speed and talent of the startup world.

 

What I do:

  • Scout, assess, and integrate high-potential startups into corporate innovation processes

  • Host international startups and facilitate ecosystem exchanges

  • Support corporate–startup collaboration and pilot programs

 

How it helps you:

  • Access new ideas and technologies

  • Explore emerging trends faster

  • Create partnerships that deliver growth instead of friction

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4. Brand & Communication Strategy

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Clear messaging that supports your innovation and positions you for growth.

 

What I do:

  • Refine brand identity and strategic communication

  • Align messaging with vision, values, and customer expectations

  • Develop storytelling for products, services, and leadership communication

 

How it helps you:

  • Strengthen credibility

  • Build trust internally and externally

  • Make your value obvious

services

About me

Linda Lichel.jpg
  • LinkedIn - Weiß, Kreis,

I’m Linda — an innovation consultant who believes that progress comes from curiosity, clarity, and constructive collaboration.

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For the past two decades, I’ve helped companies, universities, and startups develop better services, products, and strategies. My work spans innovation strategy, service design, Design Thinking, executive training, and cross-industry collaborations — always with a focus on real impact over buzzwords.

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I approach every project with a simple mindset:

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  • Stay curious. Ask better questions than everyone else.

  • Learn fast. Use insights to make decisions quickly.

  • Create constructively. Bring people together instead of creating complexity.                            

​I love combining analytical thinking with creative exploration — a mix that helps teams cut through noise, find the core problem, and build something that actually works.

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If you need someone who can guide your team through uncertainty, challenge assumptions, and spark momentum, I’m here to help.

Proud to have worked with and at

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clients

Claudia Imfeld / Innovation Manager, Die Mobiliar

Es ist jedes Mal eine grosse Freude mit dir zu arbeiten. Danke für dein grosses Engagement, das ständige Mit- und Weiterdenken, dein fundiertes Wissen im Bereich Innovation und Teambuilding, deine Flexibilität, deine positive Art - und deinen Humor. Ich freue mich aufs nächste gemeinsame Projekt!
contact us

Don't Be Shy, 
Get in Touch!

Send me message and I will get back to you as soon as I can - Geht auch auf Deutsch ;-)

Thanks for submitting!

© 2025 by Strategy and Design, Linda Lichel                            IMPRINT                       PRIVACY                PHOTOGRAPHY

  • LinkedIn - Weiß, Kreis,
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