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CREATE.

MEASURE.

REFINE. start again.

I help companies turn ideas into services, products, and strategies that customers want — and teams can support. Clear, grounded, and always focused on real outcomes.
Image by Austin Chan

Hi ;-)!

Whether you need sharper innovation strategy, a validated concept, or a well-designed workshop that gets teams unstuck — I guide you from insight to implementation with a constructive, curious and hands-on approach.

Let's talk about your challenge! 

about us

What do you need?

1. Innovation Strategy & Product Development

Straightforward guidance from problem to validated concept.

What I do:

  • Identify real customer needs and translate them into opportunities

  • Develop new product & service concepts (from early sketches to concrete roadmaps)

  • Evaluate business potential and strategic fit

  • Support teams in implementing solutions that deliver measurable value

 

How it helps you:

  • Reduce risk and cut through assumptions

  • Gain clarity on what to build — and what to skip

  • Accelerate decision-making and increase team alignment

​​​​

2. Innovation Training & Capability Building

High-energy, high-focus sessions that get teams thinking differently — and acting smarter.

What I do:

  • Facilitate tailor-made innovation workshops for executives and teams

  • Run ideation sprints, problem-framing sessions, and rapid prototyping

  • Practical tool trainings (e.g. Design Thinking, Future Forward)

  • Strengthen team confidence and creativity

 

How it helps you:

  • Shift from “we should innovate” to “we know how to do it”

  • Make complex problems visible and actionable

  • Spark motivation and ownership

3. Startup & Ecosystem Integration

Connect corporate structures with the speed and talent of the startup world.

 

What I do:

  • Scout, assess, and integrate high-potential startups into corporate innovation processes

  • Host international startups and facilitate ecosystem exchanges

  • Support corporate–startup collaboration and pilot programs

 

How it helps you:

  • Access new ideas and technologies

  • Explore emerging trends faster

  • Create partnerships that deliver growth instead of friction

4. Brand & Communication Strategy

Clear messaging that supports your innovation and positions you for growth.

 

What I do:

  • Refine brand identity and strategic communication

  • Align messaging with vision, values, and customer expectations

  • Develop storytelling for products, services, and leadership communication

 

How it helps you:

  • Strengthen credibility

  • Build trust internally and externally

  • Make your value obvious

services

About me

Linda Lichel.jpg
  • LinkedIn - Weiß, Kreis,

I’m Linda — an innovation consultant who believes that progress comes from curiosity, clarity, and constructive collaboration.

For the past two decades, I’ve helped companies, universities, and startups develop better services, products, and strategies. My work spans innovation strategy, service design, Design Thinking, executive training, and cross-industry collaborations — always with a focus on real impact over buzzwords.

I approach every project with a simple mindset:

  • Stay curious. Ask better questions than everyone else.

  • Learn fast. Use insights to make decisions quickly.

  • Create constructively. Bring people together instead of creating complexity.                            

​I love combining analytical thinking with creative exploration — a mix that helps teams cut through noise, find the core problem, and build something that actually works.

If you need someone who can guide your team through uncertainty, challenge assumptions, and spark momentum, I’m here to help.

Proud to have worked with and at

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clients

Claudia Imfeld / Innovation Manager, Die Mobiliar

Es ist jedes Mal eine grosse Freude mit dir zu arbeiten. Danke für dein grosses Engagement, das ständige Mit- und Weiterdenken, dein fundiertes Wissen im Bereich Innovation und Teambuilding, deine Flexibilität, deine positive Art - und deinen Humor. Ich freue mich aufs nächste gemeinsame Projekt!
contact us

Don't Be Shy, 
Get in Touch!

Send me message and I will get back to you as soon as I can - Geht auch auf Deutsch ;-)

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© 2025 by Strategy and Design, Linda Lichel                            IMPRINT                       PRIVACY                PHOTOGRAPHY

  • LinkedIn - Weiß, Kreis,
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